Important Data On Baby Boomers

In today's market, there is an apparent growing trend in different countries of the world.  It is the "Baby Boomers Market".   Below are some important finding about the Baby Boomers:

    * Americans age 50-plus control  70% of all US wealth, i.e. $7 trillion
    * The 50-plus group's  annual income is $2 trillion and  they are willing to spend.
    * One baby boomer turns 50 every 7 seconds.
    * Calculate here about this market size?
    * 76 million U.S. boomers in command of today's buying decisions,
    * the potential for profit and growth from this group is enormous.
    * AARP estimates 54 million baby boomers will be between the
    * ages of 50 and 64 by 2010.
    * 90 million Americans will be age 50 or greater in 2010.

Rick Adler founder of The Senior Network said: "Simply based
on population growth trends, if a product is marketed to the 50-plus
audience and maintains its market share, it should increase in sales by
35 to 50 percent in the next 20 years. Conversely, a brand targeted at
the zero to 50 age groups will be flat in sales."