In today's market, there is an apparent growing trend in different countries of the world. It is the "Baby Boomers Market". Below are some important finding about the Baby Boomers:* Americans age 50-plus control 70% of all US wealth, i.e. $7 trillion
* The 50-plus group's annual income is $2 trillion and they are willing to spend.
* One baby boomer turns 50 every 7 seconds.
* Calculate here about this market size?
* 76 million U.S. boomers in command of today's buying decisions,
* the potential for profit and growth from this group is enormous.
* AARP estimates 54 million baby boomers will be between the
* ages of 50 and 64 by 2010.
* 90 million Americans will be age 50 or greater in 2010.
Rick Adler founder of The Senior Network said: "Simply based
on population growth trends, if a product is marketed to the 50-plus
audience and maintains its market share, it should increase in sales by
35 to 50 percent in the next 20 years. Conversely, a brand targeted at
the zero to 50 age groups will be flat in sales."
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